Camilla
Madison Ave

When luxury fashion house Camilla set its sights on opening a boutique in New York City’s prestigious Madison Avenue, the vision was clear: create a retail space as bold, vibrant and immersive as the brand itself. Tasked with bringing this vision to life, GETC delivered a bespoke solution that blends artisan craftsmanship with functional elegance — proving once again why we’re the trusted partner for high-end global retailers.

The scope of the project included the manufacture and supply of retail fixtures & display joinery — all crafted to complement the store’s vibrant and immersive design. Key elements included tailor-made display cases, brass-accented fixtures, fabric-lined display walls with banquette seating and precision-built cabinetry with integrated lighting.

Craftsmanship was at the heart of the project. Our manufacturing team worked with a carefully curated selection of high-end materials—brushed brass, natural timber veneer, satin two-pack finishes, and custom upholstery—to achieve a refined and cohesive finish throughout the store.

Each fixture was engineered to accommodate the boutique’s spatial constraints, ensuring seamless integration with the interior architecture and maintaining consistency across every detail. Delivered in close collaboration with Camilla’s design team and international project leads, GETC managed end-to-end production and global logistics to meet a fast-tracked launch.

The completed boutique is a true expression of Camilla’s distinct brand identity—layered, expressive, and visually captivating. Every fixture contributes to a storytelling experience that merges fashion, art, and retail design in one of the world’s most iconic shopping destinations.